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Showing posts with the label E-commerce

Customer/Product Database Creation

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Storyset (2019) As a prerequisite for this module, I had to create a customer database. In the creation of this data base I had to create fields for "Customer ID/Number", "Customer Name", "Last name", "Phone number" and "Post code". I will be highlighting the processes I took in creating the customer database. The first step I took was to create the field headings, as listed in the introduction paragraph above. After crating these headings, I filled them with randomized values for the names, phone numbers, and postal codes. The table was beginning to look substantial. Finally, I formatted the data as a table. MS-Excel automatically created a bold border around the table, with the headings on it, as dropdowns. I added thinner lines between each column to make the values more distinguishable. Having done this, I saved my progress and stored it as my customer database file. Product Database Similar to the customer database, I also created ...

Comparison of Product Pages

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Rawpixel (2018) I have selected the Reverb and Sweetwater product pages as case studies for my comparison in this blog. Sweetwater Sweetwater (2023) Opening the product page of the Sweetwater website, one is greeted immediately with a large banner occupying the entire screen. While this may serve a reason to the developers of this website, it does come off as obstructive and an ineffective use of space. The customer (myself, for example) is not immediately met with the products that make up the product page. Sweetwater (2023) The products are distinctly split up into categories, as seen at the left side of the picture above. However, pricing and details of the location and promotional offers of the product are not immediately seen. This would affect customers who purchase with price as a determining factor. It does not reveal the complete or sufficient details of the product on the product page at a glance, and will thus, impede or affect the user experience of the customer. Reverb Rev...

The 4P's of Marketing

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(Freepik, 2014) As stated in this e-commerce module, the 4Ps of marketing are, "Price", "Promotion", "Product", and "Place". This blog post aims not only to explain these marketing principles, but also to explain how these 4Ps have been incorporated into the development of my e-commerce website. Product The key questions to be answered by any marketer, about the products are: "Who needs it, and why? What does it do that no competitor's product can do?"  (Twin, 2022) "The job of the marketer is to define the product and its qualities and introduce it to the consumer." (Twin, 2022) fig: 1.1 As a case study, I have taken a screenshot of a product in my e-commerce website. The page above not only describes the color and brand, but also describes the product to customers. Price Another crucial aspect is the price of the commodity. It is important that the marketer determines how much a product is worth, and how much customers s...

About Pages Research

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Rawpixel (2021) Creating an 'About Us' page for the first time involved some research into the about pages of similar websites. I used the Sweetwater and Reverb websites as case studies.  Sweetwater Sweetwater (2023) I found the About Us page in Sweetwater website fairly informative. I was impressed with the mild colour scheme palette used, and the aesthetically pleasing look of the images they used too. Sweetwater (2023) The page also contained information on the mission, history and members of the organization as a whole. Reverb Reverb (2023) The Reverb About us page also contained information about the organization, missions, history, and prospects.  Reverb (2023) While not unappealing, the page without a picture of staff, or a description of the organization did not strike positively with me. I believe that the presence of pictures on the about page not only subtly encourages the reader to keep reading, but also creates an overall improved aesthetic view of the webpage. Re...

E-Commerce: Types and Examples

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Macrovector (2020)                                                                                                     There are several types of e-commerce. In today's blog post we shall discuss these different types, as well as highlight a few examples. Business-to-Business (B2B)                                                                                                Rawpixel.com (2018)    ...

The Invention of WWW and E-Commerce

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Vectorjuice (2020)                                                                                                                              "The World Wide Web -- also known as the web, WWW or W3 -- refers to all the public websites or pages that users can access on their local computers and other devices through the internet. These pages and documents are interconnected by means of hyperlinks that users click on for information. This information can be in different formats, including text, images, audio and video." ( Awati, 2022) It is important to note that "the term World Wide Web isn't synonymous with the inter...

Analysis and Comparison of E-Commerce Websites

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                                                                                                  Starline (2021) In our recent updates, we have discussed the meanings , history , and properties of e-commerce websites. We shall however be evaluating the differences and similarities between the homepages of two notable e-commerce websites in this post. Our case studies will be Amazon and Jumia . Headers              Fig 1: Jumia        [Jumia (2023)]                               ...

Advantages and Disadvantages of E-Commerce Websites

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Freepik (2020)                                                                                                                                   Having previously discussed the meaning and origin of electronic commerce (e-commerce) it is only fitting to go through the advantages and disadvantages . ADVANTATGES Availability: "E-commerce stores are available at all times. Customers can shop at all hours of any day during the year.  In this case, customers, especially those who do not usually have time on their hands to do conventional shopping, can  do any  purchase anytime through ...