Comparison of Product Pages

By Chidiere Oluoma
Rawpixel (2018)


I have selected the Reverb and Sweetwater product pages as case studies for my comparison in this blog.

  • Sweetwater

Sweetwater (2023)

Opening the product page of the Sweetwater website, one is greeted immediately with a large banner occupying the entire screen. While this may serve a reason to the developers of this website, it does come off as obstructive and an ineffective use of space. The customer (myself, for example) is not immediately met with the products that make up the product page.

Sweetwater (2023)

The products are distinctly split up into categories, as seen at the left side of the picture above. However, pricing and details of the location and promotional offers of the product are not immediately seen. This would affect customers who purchase with price as a determining factor. It does not reveal the complete or sufficient details of the product on the product page at a glance, and will thus, impede or affect the user experience of the customer.


  • Reverb

Reverb (2023)

The Reverb product page, however gives a detailed review of the contents of the product page. Not only is the banner on this page pushed to the background, but a 'search' function has been included to make shopping and locating products much easier.

Reverb (2023)

Additionally, the product page on the Reverb website contains a clear enumeration of the prices for each product. It also gives the location and the condition of the product at the time of purchase. Not only is this information beneficial to the marketers, it also eliminates doubts and allows for quick comparisons between products by the customers.

In conclusion, I would say that the product page of the Reverb website is the more preferred option of the two. This is not because of any extremely unique innovations, but because the basic requirements of any good functional e-commerce website have been met.














Reference List

         Rawpixel (2018) Free vector: Illustration of a weighing scale, Freepik. Available at: https://www.freepik.com/free-vector/illustration-weighing-scale_2945055.htm#page=3&query=comparison&position=3&from_view=search&track=sph (Accessed: March 12, 2023).

         Reverb (2023) Electric guitars for sale - used/new/vintage: Reverb, reverb.com. Available at: https://reverb.com/uk/c/electric-guitars/ (Accessed: March 12, 2023).

         Sweetwater (2023) Guitars, Sweetwater®. Available at: https://www.sweetwater.com/shop/guitars/electric-guitars/ (Accessed: March 12, 2023).

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