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Alt Tags and Title Tags

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Pressfoto (2019) Alt tags refer to the words "that can be inserted as an attribute in an HTML (Hypertext Markup Language) document to tell Website viewers the nature or contents of an image." ( TechTarget, 2012)  These words or texts "appears in a blank box that would normally contain the image. Alt text is useful when an image link is not available because of a broken or changed URL or some other issue." ( TechTarget, 2012) Title tags, on the other hand refers to "HTML code tag that allows you to give a web page a title. This title can be found in the browser title bar, as well as in the search engine results pages (SERP)." ( AT Internet, 2019) As stated above, the title tags play a role in the display of a website in the Search Engine Results Pages (SERP). Both the alt tag and the title tag serve additional benefits to a page's SEO. This is because "alt text is a good place to place relevant keywords to improve your website’s search engine optim...

What is SEO and how is SEO used?

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  Redgreystock (2022)                                                                                                                             According to Griffin LaFleur, "search engine optimization is the science of improving a website to increase its visibility when people search for products or services. The more visibility a website has on search engines, the more likely it is that brand captures business."  LaFleur, G. (2022) He also goes further to state that "website visibility is commonly measured by the placement -- or ranking -- of the site on search engine results pages (SERPs). And companie...