The 4P's of Marketing
(Freepik, 2014) As stated in this e-commerce module, the 4Ps of marketing are, "Price", "Promotion", "Product", and "Place". This blog post aims not only to explain these marketing principles, but also to explain how these 4Ps have been incorporated into the development of my e-commerce website. Product The key questions to be answered by any marketer, about the products are: "Who needs it, and why? What does it do that no competitor's product can do?" (Twin, 2022) "The job of the marketer is to define the product and its qualities and introduce it to the consumer." (Twin, 2022) fig: 1.1 As a case study, I have taken a screenshot of a product in my e-commerce website. The page above not only describes the color and brand, but also describes the product to customers. Price Another crucial aspect is the price of the commodity. It is important that the marketer determines how much a product is worth, and how much customers s...