Analysis and Comparison of E-Commerce Websites

By Chidiere Oluoma

                                                                                                 Starline (2021)

In our recent updates, we have discussed the meanings, history, and properties of e-commerce websites. We shall however be evaluating the differences and similarities between the homepages of two notable e-commerce websites in this post. Our case studies will be Amazon and Jumia.


  • Headers

 
           Fig 1: Jumia        [Jumia (2023)]                                         Fig 2: Amazon        [Amazon (2023)]


Looking at the two pictures above, we can see a noticeable difference in the color schemes and themes/layouts of these e-commerce websites. On the left, the Jumia homepage shows a lighter colour scheme with majorly whites, light blues and oranges, while the Amazon homepage, to the right, has colours picked from both the lighter and darker parts of the color wheel, with colours like white and yellow, and also darker shades of blue and purple. 
I find the colour scheme of the Jumia header more aesthetic, because not only does it equally possess features like the search bar and cart, it also has eye-catching ads, having colors that complement the backgrounds on which they lie. The Jumia homepage also contains detailed product categories at a glance. Unlike the Amazon's homepage, Jumia allows for a swift and responsive connection between the homepage and the category page of the product you wish to purchase.

  • Mid-Sections

          Fig 3: Jumia        [Jumia (2023)]                                         Fig 4: Amazon        [Amazon (2023)] 
 
Shockingly, despite being a reputable e-commerce website worldwide, the amazon mid-section failed to outline the prices of its products at the homepage. This meant that I had to click on the thumbnails and open each product individually, in order to see the product's price. This is however not the case for Jumia. Not only has it integrated these prices neatly as part of the 'at-a-glance' description of these products, it also shows the price reductions and sale offer values below a number of products, which I find very intuitive.

  • Footers

 
           Fig 5: Jumia        [Jumia (2023)]                                         Fig 6: Amazon        [Amazon (2023)]

The footers of both homepages were very similar. Amazon's footer on their homepage was more detailed, with no icons, however contained all the necessary contents of a webpage's footer. I do still give credit to Jumia for displaying the contents of a good footer, while placing icons and interactive search fields where necessary.

In conclusion, having reviewed both webpages, I am of the opinion that content, as well as the display of said content be considered when designing any website. I would change the amazon's homepage by making it more attractive and responsive. I would also fix the product description issues by adding the prices and discounts (when necessary) in the thumbnail of the products on Amazon's homepage.

























Reference List

          Amazon (2023) Amazon.co.uk: Low prices in electronics, books, Sports Equipment & more, Amazon.co.uk: Low Prices in Electronics, Books, Sports Equipment & more. Available at: https://www.amazon.co.uk/ (Accessed: January 19, 2023).

         Jumia (2023) Jumia Nigeria | Online Shopping for groceries, appliances & more! Available at: https://www.jumia.com.ng/ (Accessed: January 19, 2023). 

         Starline (2021) Free vector: Flat versus vs Banner Screen Design, Freepik. Available at: https://www.freepik.com/free-vector/flat-versus-vs-banner-screen-design_15355857.htm#query=vs&position=19&from_view=search&track=sph (Accessed: January 19, 2023).

Comments

Post a Comment

Popular posts from this blog

My E-Commerce Website Research and Development Plans

By Chidiere Oluoma
Image
Storyset (2020) My E-Commerce website will be selling Musical Instruments and materials, including courses, and books.  The business model for my E-Commerce website is both  B2C and B2B. This is because I will offer sale not only to individual instrumentalists, musicians or music enthusiasts, but also to organizations such as churches, schools, theatres, concert halls and many more. These would make up my target market. The business name for my E-Commerce website is  Clef Musicals .  My tagline / slogan is :  "...w here sound meets soul". I researched the following competitor E-Commerce websites: https://www.intasound-music.co.uk/  https://www.techinabox.co.uk/  https://jordanguitars.co.uk/  https://just-music.edan.io/  https://iconmusicuk.com/ All of the aforementioned websites offer a unique range of products, however, lacking by way of product affordability, user-friendly design, and variety of products. These will be the points I will work on, and incorporate into my webs
Read more

E-Commerce: Types and Examples

By Chidiere Oluoma
Image
Macrovector (2020)                                                                                                     There are several types of e-commerce. In today's blog post we shall discuss these different types, as well as highlight a few examples. Business-to-Business (B2B)                                                                                                Rawpixel.com (2018)                                                                                                     This type of electronic commerce refers to "the electronic exchange of products, services or information between businesses rather than between businesses and consumers. Examples include online directories and product and supply exchange websites that let businesses search for products, services and information and initiate transactions through e-procurement interfaces. A Forrester report published in 2018 predicted that by 2023, B2B e-commerce will reach $1.8 trillion dollars and account
Read more

What is SEO and how is SEO used?

By Chidiere Oluoma
Image
  Redgreystock (2022)                                                                                                                             According to Griffin LaFleur, "search engine optimization is the science of improving a website to increase its visibility when people search for products or services. The more visibility a website has on search engines, the more likely it is that brand captures business."  LaFleur, G. (2022) He also goes further to state that "website visibility is commonly measured by the placement -- or ranking -- of the site on search engine results pages (SERPs). And companies always vie for the first page, where they are most likely to garner the most attention."  LaFleur, G. (2022) LaFleur explains that "search engines use bots to crawl all website pages, downloading and storing that information into a collection known as an index. This index is like a library and when someone searches for something in it, the search engine a
Read more