Chidi's Hub: The Computing Blog

Rawpixel (2018) I have selected the Reverb and Sweetwater product pages as case studies for my comparison in this blog. Sweetwater Sweetwater (2023) Opening the product page of the Sweetwater website, one is greeted immediately with a large banner occupying the entire screen. While this may serve a reason to the developers of this website, it does come off as obstructive and an ineffective use of space. The customer (myself, for example) is not immediately met with the products that make up the product page. Sweetwater (2023) The products are distinctly split up into categories, as seen at the left side of the picture above. However, pricing and details of the location and promotional offers of the product are not immediately seen. This would affect customers who purchase with price as a determining factor. It does not reveal the complete or sufficient details of the product on the product page at a glance, and will thus, impede or affect the user experience of the customer. Reverb Rev...

(Freepik, 2014) As stated in this e-commerce module, the 4Ps of marketing are, "Price", "Promotion", "Product", and "Place". This blog post aims not only to explain these marketing principles, but also to explain how these 4Ps have been incorporated into the development of my e-commerce website. Product The key questions to be answered by any marketer, about the products are: "Who needs it, and why? What does it do that no competitor's product can do?"  (Twin, 2022) "The job of the marketer is to define the product and its qualities and introduce it to the consumer." (Twin, 2022) fig: 1.1 As a case study, I have taken a screenshot of a product in my e-commerce website. The page above not only describes the color and brand, but also describes the product to customers. Price Another crucial aspect is the price of the commodity. It is important that the marketer determines how much a product is worth, and how much customers s...

                                                                                                  Starline (2021) In our recent updates, we have discussed the meanings , history , and properties of e-commerce websites. We shall however be evaluating the differences and similarities between the homepages of two notable e-commerce websites in this post. Our case studies will be Amazon and Jumia . Headers              Fig 1: Jumia        [Jumia (2023)]                               ...